Legal Shield: Multilevel Marketing for Legal Services
The Legal Shield Company has been through many phases since its intimal startup in 1972. The original name of the company was the “Sportsman’s Motor Club”. This name however did not stick, and was thus changed four years later to Pre-Paid Legal Services. Over the first twenty years of the company they acted as a service to their consumers for all types of legal services, ranging from identify thief, and protection plans. These services were all available from Canada and the United States. These plans were generally applied to companies that were thus distributed to the employees. After some time, the company decided to take a different turn as to how their business model was structured, and multilevel marketing was applied.
Multilevel Marketing Business Model for the Legal Shield Company
From the traditional business model, in 2011 the company was sold out to a private investor and the name was thus changed to “Legal Shield”. To beef up the business several things changed in the business model. One of the main functions was to apply mlm to the Structure. With the original structure, they sold legal plans to employees and companies to offer. Since these plans were not kept the full term, the mlm was applied to expand the consumer base. This was done for the quantity or quality effect.
Multilevel marketing allows for associates to gain a monetary compensation for all the plans that are sold. They are also geared to bring more suppliers onboard under them to also sell. When and if the associate under the original associate makes a sell, the above associate makes a percentage. This builds a funnel and allows for the monetary gain to multiply. With this business plan in affect, it was thus applied to the Legal Shield business.
The multilevel marketing model was a big band for the business. The original business model was generating money, but with mlm in place the Legal Service Company tripled in clients over a three year period. The associates that are attached to the company were gave a solid compensation plan that allows for them to upsell, as well as secure their own associates into their pipeline. This new business model opened the company up to generate more capital and investors to further expand the original company.
Legal Shield: The Effects of Multilevel Marketing
The original product was only backed by a few lawyers and their legal expertise. Although it was used by many employers, it still did not have the backing from the vast majority of legal expertise that was needed to expand the product. After the merge to the mlm model, the partners that is attached to the company was multiplied. It has a backing of over 7,000 attorneys and over 480,000 independent sales associates that are continued to be advocates for the company as a whole. With these new numbers, the company has attained millions of dollars in revenue. With the associates that drive the company through mlm, they stand to make a six figure income if the formula of mlm is applied correctly.
Associate Training leads to more Success
When you sign up to be an associate for Legal Shield, they do not throw you to the fence to fend for yourself. They make a lot of profit, only if the associate makes a profit. To ensure that each associate is well versed in the company, they offer many training courses in their training system that helps each associate know their product and their clients list. With these training sessions, the average associate can make a suitable living, only making the mlm business a complete success for the associates and the company as a whole.